Group Psychology and Bernays’ Tactics for Mass Manipulation

Group Psychology and Bernays’ Tactics for Mass Manipulation

“The proclivity of individuals today to engage in group-identification is not only a danger to the freedom and stability of a society, but it is also a regression of consciousness back to a more primitive psychological state, and therefore from the standpoint of modernity, a pathological tendency that needs to be overcome. "

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of…in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.” (Propaganda, Edward Bernays)

https://academyofideas.com/2017/07/edward-bernays-group-psychology-manipulating-the-masses/